NB, known for her namesake label – Nidhi Bhandari Fine Couture Footwear, is a wellknown footwear brand in Pune. The Shoe Couturier belongs to the renowned B. U. Bhandari Family, however, she is set on a journey to make her mark in the world of fashion footwear!
When we first spoke to Nidhi, she was about to launch her footwear label in the market. When we heard her story, we decided to place her as a fashion label meant for niche only. From events to hoarding and from magainzes to digital media, everything was handpicked keeping in mind the taste of her target audience.
As the branding campaigns unrolled in the market, Nidhi Bhandari became a name synonymous to fashion. Most publications and media houses were trying to get an interview. Shes been exclusively interviewed by magazines like Cosmopolitan, Verve and Vogue. Many socialites and celebrities have been photographed wearing a Nidhi Bhandari Fine Couture Footwear Collection since. Recently, Miss Afreen Vaz, Winner of Miss Supranational was seen wearing a NB Collection.
Within a year’s time, the brand has expanded to 6 stores in 4 cities including Pune, Mumbai, Hyderabad and Kolkata. In 2015, Nidhi Bhandari creation walked Lakme Fashion Week held in Mumbai. We even won a TAG Award for the “Best Outdoor Campaign” for the hoardings we had designed for the brand.
With a fashion brand, creativity has no limits. That’s what Team Saket has experienced with Nidhi in a year’s association. The future looks bright as we carve our way and put our best foot forward.