Swarnabhoomi – A confluence of 5 senses and 5 elements

Everybody has that one dream to own a piece of land. While purusuing this dream, many people fall for malicious deals and end up losing their money. Pate Developers wanted help people by giving them the right tools to achieve their dreams.

Sangrun Painting brochure 01

With the launch of Swarnabhoomi, Pate Developers started their new division which primarily worked on land dealings. They decided to approach Saket Communications for helping them with a kind of creative communication no one had seen before in land dealings.

Investing in a land is costlier than gold. Also, in Marathi language, soil has high emotional connect.  We mixed the two and came up with the name – Swarnabhoomi.

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Calyx Group – The ‘Shubh-Labh’ Offer

Calyx – A group driven by purpose and ambition has grown into diverse sectors including Construction, Telecom and Entertainment within a span of two decades. They have emerged strong in all the sectors they are into.

logoWhen we were approached for their campaign, we were excited to get associated with a group of that magnitude. “Complimenting to the size of their business, this campaign had to be big”. Calyx had decided to go very aggressive on their offers and discounts for this particular campaign!

We got thinking!

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Navi Tulshibaug – Reinventing the traditions

Pune’s best kept secret for street shopping – Tulshibaug – has been a paradise for those seeking to experience window shopping and cheap bargains. With the place gaining popularity over decades, the locals and tourists flocking the place has made the place too crowded. However, the religious, traditional, financial and emotional connect that Tulshibaug has with the Pune’s heritage is inseparable.

On that note, Team Saket got to work for our clients Maple Group and Matoshree Estates to come up with something unique whilst not disturbing the connect that Punekars have with Tulshibaug. The answer was – Navi Tulshibaug

Tulshibag Hoarding - 01

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Koyna Dam Project With A Big Bang

We, at Saket Communications, are known for an in-depth research and analysis of every client that we work on – that is what the clients have always relied us upon! When we got a call from the Irrigation Department of Maharashtra, this quality of ours was literally put to use!

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About Koyna Dam

Koyna is a huge water reservoir and is the lifeline of Maharashtra. It receives nearly2.5 to 5.0 meters rainfall . It is situated in Sahyadri ranges of the Western Ghats The reservoir is spread across 344 square miles and is about 260 feet deep. It holds approximately 10 x 1010 Cubic feet.

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KEUCO – A Campaign That Awakens Emotions

logo-keucoKEUCO’s passion for the bathroom runs through its veins, and this is evident in our products. At KEUCO, bathroom awakens the emotions. It is an intimate place of well-being. It conveys elegance and luxury, and it combines aesthetics, ergonomics and functionality.

Getting associated with a Germany-based company, Team Saket had to cross their comfort zone and step into a new world; but when creative minds get to work, the tougher it is, the better it gets!

Best Bathroom Award Brochure Final2

… and it clicked! Our work went across Asia-Pacific region for this multinational client!

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Nidhi Bhandari – Putting Your Best Foot Forward

Nidhi - logoNB, known for her namesake label – Nidhi Bhandari Fine Couture Footwear, is a wellknown footwear brand in Pune. The Shoe Couturier belongs to the renowned B. U. Bhandari Family, however, she is set on a journey to make her mark in the world of fashion footwear!

When we first spoke to Nidhi, she was about to launch her footwear label in the market. When we heard her story, we decided to place her as a fashion label meant for niche only. From events to hoarding and from magainzes to digital media, everything was handpicked keeping in mind the taste of her target audience.

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A Human ‘TOUCH’ to Brand Building

In advertising industry, we often create brand communications, but it’s not always that we get the opportunity to give expression to the human side of a brand. We got this opportunity with B. U. Bhandari, one of the largest business houses in Pune.

BUBL Group Timeline

For over 95 years, B. U. Bhandari Group has served and operated in several industries like automobile, real estate and fashion. What binds all their ventures is the common thread – the way the brand relates with everybody, their customers, partners, employees and people in general. This is what offers personality to the brand B. U. Bhandari. Continue reading

Meher – With Warm Regards

Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.

We wanted to make the logo stMeher logoand out from the rest. Our theme for brand communication was wool!

The basic premise of Meher is Woolen Wear and the first thing that comes to anyone’s mind on hearing the term wool is a sheep. We decided to make it a Vector Based Sheep which would be self explanatory.

Hence the logo. Continue reading

Let’s Roll – 3rd Roll Ball World Cup

A herculean task of designing, branding, promoting and managing the entire event was undertaken by Saket Communications – The 3rd Roll Ball World Cup between December 15-20, 2015 at Shree Shiv Chhatrapati Sports Complex, Balewadi Pune.

The Game of Roll Ball

Roll Ball is a fast paced game that requires a combination of roller skating, Throw Ball and Hand Ball skills. The game was invented by Raju Dabhade in the year 2002 and the game is now is played by more than 65000 players in India and 40 countries in 5 continents globally. The game has high chance of getting into the Olympics.

Promoting a game of that caliber required a completely fresh approach. “Organising local events is one thing and organising a World Cup is yet another”! Our creative team got to work quickly. Being a game of immense national pride, we had already put our hearts into it! Continue reading

Creative Launch Campaign by Team Saket for My Ghar Seva

‘Hey c’mon guys’ world is changing and we need to change too, let’s rock ‘n’ roll something new in the media. This was the typical morale booster, shot right into our heads by our Director Mr. Soumendu Kuber. Now, this was definitely not the first, but tying knot with an e-commerce client makes all the difference.

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Our client My Ghar Seva was very supportive and gave us complete freedom to create a strategy we feel fit for his service oriented company.

In the creative department things started moving. To meet the deadline and to impress our client and to give him nothing less than an armour of God, so that he makes his mark in the first appearance, well there was so much to kill in one shot. Continue reading